You know, the more I think about this topic, the more I think people are missing out on it…
Ignore the label “web 2.0” for a second because thats just a title… The reality is that businesses have moved to the Internet and will continue to do so.
Years ago, Yellow Pages were the best source for services. If you wanted to find something, you went to the yellow pages.
When the internet came about, and due to many limitations such as bandwidth, cost of computing, and ability to perform proper search the adoption was slow however, companies started moving to the web slowly…
At first, websites were just big brochures and business cards online… we went crazy with nifty images and graphics… the better looking the website was, the prouder we felt… but that was about it… some businesses were smart enough and added description of their services… Marketing departments were (and some still) behind the trend and continued to believe that marketing cannot be done online.
Those of you who got online in mid 90s may remember the virtual malls that were popping up all over… Some tried to take the physical implementation online… and obviously failed…
Then came google and similar search engines that solved the problem of location and categorizing business’ services.
But the problem of content still existed… There was this notion that a website must contain pretty pictures, be designed certain way, and we ended up boxing the concept. Sadly, many still do the same today… Many of the websites are just that… a large useless brochure or business card…
With the higher adoption of computers due to speed and cost, the more opportunities there are… Today, Forums… social networking… Facebook, myspace.com, and blogspheres solved the second issue with websites… Websites are not just static pages…
People do not go to websites to look at pretty pictures… (porn does not count!)… We browse the web for information… We don’t buy magazines and newspapers for the ads… we do for the articles…
Your choices are clear… join the new trend, or be left behind… We are in the Internet age, and it will continue to move in that direction… While we may not know what the next step is, we need to take the best guess and try to join it rather than resisted (it is a huge paradigm shift for some).
Start your own blog and write 5 to 10 posts a month… make it related to real estate… in a year or two or three from now, and if the bets are right… you will have a huge content that may attract audiance to come to your site and read for a while. Even if the content may not be relavant by then, the perception would still be there and you will be well established.
The term web2.0 refers to the new way people are using the web now a days with the social networking and blogging… it is about how we moved from the static content to more of dynamic content and how we are more and more moving online…