Reading the forums, meeting with new investors and agents who want to learn the business, I am quickly getting convinced with what Dan Kennedy says:
“People don’t want to learn how to fish, they just want you to give them a fish”
We are now living in a time where people think they can get rich by listening and taking notes. People want a step-by-step instructions that will guarantee output and provide zero risk without knowing it. If you try and teach them how to do it that involves effort on their part, they won’t. What is sad is that they don’t realize it and living in denial which makes it extremely difficult to get through to them to help them.
People will hear, nod, take notes, agree with what you say, with what they read, disagree if you tell them they are not doing it, they THINK they are doers while they are SPECTATORS and swear by it and when they fail, they always have an execuse.
Here are some questions I have been asking to prove my point:
If I absolutely guarantee you that if you give me $500, I will give you back $2000. Would you give me the $500? The answer is always yes.
What if I told you how to spend $500 and you could get $2000 in return, would you do it? surprisingly the answer is yes as well, but when I take them up on their answer, none would do it.
The excuse (and I repeat excuse) I get is they do not have the money. The reality is that they are not willing to risk the money they have, but that is a different story.
The reality is that people are unwilling to risk their money unless they feel the return is guaranteed. They will not spend $500 on marketing unless they know it will absolutely works. Even if they took the risk and done it once or twice, if they see no or poor return, they will not do it anymore.
One of the Realtors/Investors challenged me on this. She has been a realtor/investors for years but still at the same level when she started and always complaining about lack of results. She took every course out there, recommends courses to others, she seems to know what works and what doesn’t, but never follow through or commits to something.
She challenged me on my theory and said this is not true (and it is not in her own mind because she doesn’t think this applies to her), people just don’t have the money. I asked her if she would call the FSBOs in the paper all day trying to get a listing? she said no because thats just not for her.
At that point I asked her if I paid her $500 right now to make these same phone calls on my behalf, would she do it? her husband smiled and looked at her… she was speachless… she got my point… See, if she did it, she could get a listing or two worth $2000 to $4000 but since it was not guaranteed, she did not see the point or value to step out of her comfort zone. But for guaranteed $500 upfront, she had no problem with it.
And you know what is funny about all this? most of you will read it, agree or disagree, and you will still do what you are doing… the successful will be successful… the wannabes will agree and do nothing… which is my point to begin with…