I’m not quite sure what you mean by using yellow paper. Is this for standing out?
Bright color?
Yellow Pad Paper is so the receiver can see the paper within the cheap envelope and think its a personal message from someone they know… This way they will open the mail…
Hi mlesmes,
You might want to do a search for yellow papers on this forum. I know there are some topics that go into it pretty deep to give you more of an idea on how they are used in direct mailings and whatnot.