Wholesalers: Establishing urgency with your investors?

If your property is actually a DEAL, not a dud or a so-so deal the investor should have their own urgency because if they dont buy it someone else will. In other words the houses should mostly sell themselves.

Myself I always laugh when wholesalers say the phrase “this deal wont last long” usually thats the kiss of death and the opposite happens to that person, and they take forever to sell it or lose the option. That gives off the used car salesman vibe in my opinion. The most pushy thing I will say is “in my humble opinion, this is a good property and I dont think it will last long, but if you have any interest please call me. I had one on 123 main street that sold in less than 48 hours last time…” etc

In general here are the guidelines I follow
-Sell without selling

  • Attitude of a servant, you are there to serve them. Be a friend and partner and its about helping them not about helping you
    -try and educate and inform, help the investor make the right decision

Curious as to what others here think.

That’s a great selling strategy.

There’s a difference between marketing to impulse buyers and pitching professionals.

Urgency is a time-tested approach to marketing. However, how you pitch the urgency makes all the difference.

First, if you’re doing the same “urgency” thing as the average, copycat schmuck; with no support, justification, or detail, the urgency will sound generic and cheesy.

Meantime, “Selling without selling” is the holy grail of better marketers.

Recently I saw an ad for a body and chassis of a rare, fifty-year-old car. The seller could have just said, “For Sale '53 Ford Shell and Chassis $200 As-Is.” However, this seller put the ad this way: “Rare '53 Ford Shell. $200. Cash. If I don’t sell it in two weeks, it goes to the scrap yard.” That last part creates urgency in the heart of any '53 Ford lover.

I couldn’t agree more! So well said. To many people are self interested instead of committed to do whatever it takes.!