We are putting together our marketing plans for how we will sell properties that we have purchased and rehabbed. Which is the most desirable strategy to attract potential buyers?? Lease Option or Owner Finance?? With the Lease Option, does using the terminology “Rent-to-Own” work better?? Finally, does the strategy depend on the price point of the property??
In our case, we were planning on 2-3% down for a Lease Option and 5-10% down for Owner Financing. Our target properties will sell for about $175k to $200k, which is slightly above the average selling price for a home in the county ($170k).