what should be included on an ad?

what info should be placed on an ad?

What are you looking to do? :beer:

I would start with a customer value hierarchy. Find out what the number 1 need of your audience is, number 2, 3 and so on.

Let’sa say that you are targeting investors. You deicde to run an Ad about a FREE report you developed on the 800 line you have.
Here are 2 ad headlines I wrote to be used in my ad campaign.

"We have created the best, most informative Investor Report…take 5 minutes to see if we were right….call 1 8000 555-5555.


Most Real Estate Agents fail the “3 Basic Investment steps” Call us to hear this FREE revealing report.

I sat down a few days ago and wrote about 35 headlines just like this one.