I’ve posted a couple of questions about online real estate brokerages and online doc filing sites (for filing LLCs and corps). Unfortunately, I’ve gotten no replies, so I’m trying again…
What I’m trying to figure out is: Would you investors be drawn to a brokerage site if it offered or is partnered with a document filing service that files corps and LLCs at no charge (except state fees, of course)?
Also, if brokerage sites had special investor pages/areas, would you be more likely to use the sites to advertise, get leads, or list properties?
For disclosure: I’m asking because I work for one of the document filing services, and I’m trying to find out what would be attractive to the target market (RE investors who form entities on a regular basis). The rationale is that this might be win-win-win for the brokerage sites, our corp/LLC filing service, and RE investors.
Any feedback or suggestions would be greatly appreciated - thanks in advance.
What I’m trying to figure out is: Would you investors be drawn to a brokerage site if it offered or is partnered with a document filing service that files corps and LLCs at no charge (except state fees, of course)? No. I could care less if the brokerage offered the service or not. As an investor I would be more interested on the deals that particular brokerage could bring me. The main reason is because I know how easy it is to file for a Corporation or LLC in my state.
Also, if brokerage sites had special investor pages/areas, would you be more likely to use the sites to advertise, get leads, or list properties? Probably. If the investor pages/areas were interesting enough to make me come back often, I would probably be inclined to use the site to advertise, get leads or list properties. For example, I come to Reiclub.com often because I like the content. If I were to advertise to other investors, I would definitively consider this site.
Most experienced investors go straight to the MLS to find info on properties for sale. It’s not hard to get access to it, so for most investors there is no need to ever go to the brokers website.
The other issue I see is that you can go to almost any brokers website to find out what properties are for sale in the market. The impact of that on a broker is that unless their site has something really useful and constantly changing on it, broker sites are not a real draw to investors or even homebuyers or homesellers.