I’m curious what everyone’s thoughts are on the use of web video to market and sell homes. I have a few friends who are looking to move heavily in this direction as they see this as the easiest way to reach the most consumers. Additionally as the web becomes more dynamic and video based they see it as the entire future of the real estate industry, at least as far as selling homes to consumers.
This may be the complete wrong place for this post, I apologize if it is.
What are your thoughts?
Hi,
As an investor I don't have time initially to look at video of every property I see.
A good written Property profile along with 10 or 12 photo’s is sufficient. I want to run my numbers and see what I might potentially be interested in, then a video might be nice to make me desire to either look at the property or make a blind offer!
If I look at 150 properties a week, I don’t have time to spend 5 minutes per video, or a day and a half to determine that 90% are junk and don’t make sense as an investment!
Consumers still want to see a property profile and and a bunch of photo’s before deciding to narrow there search down and look at half a dozen video’s!
GR
I think Mike Little is asking about end users. Video is useful but as of now the current state of the art is to have 6 to 8 pictures. If you don’t have it you won’t sell if you have a video it is a nice to have not a must have. I just bought a 5,000 sqft house for my family to live in and we looked a several listings with video but the one we bought only had 8 or so pictures. I did, however, backslide into my investor role and bought a motivated house.
For investors when I am buying I make my offers based on price per sqft and age of the house. I make offer after offer with nothing more than a cursory look at the pictures on the MLS. I don’t engage any more effort than that until the offer is accepted. The video would then take a back seat to me driving over there and looking at the house.