The Elvis of Direct Response Marketing Has Left The Building

For those new or familar to direct response marketing strategies, Mr. Gary Halbert was known to many as the direct response maverick of the 80s-90s.

This marketing legend passed away in his sleep on April 8th.

His work will forever immortalize him as one of the greatest of the 20th century.

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Scott Miller

Man thats sad. I was looking at some of his work yesterday. He was truely a legend in what he did.

yeah, that was sad. i loved his boron letters.