Kiyosaki is a great source of basic financial information.
He licenses his name for the real estate courses being offered. He gets paid a boatload of money for it. At the same time, he doesn’t control the content, curriculum or delivery of the information.
I’ve heard him complain about a licensee. However, I’m sure it’s hard to give back $10M, just because the third-party operators use gimmicks, tricks, and sophisticated up-sells on those course offers.
If we review the psychology surrounding the marketing of these serial seminar outfits, we’ll discover that they sift out out as many skeptics and ‘questioners’ as possible, and focus on the most rabid information junkies.
It’s easy to sell to a rabid fan of a topic. It doesn’t take much more than a nudge to compel them to pull out a credit card …and spend big bucks.
Of course, the lure is, access to ‘transformational’ information.
However, it’s more than that, and not just an information dump.
The presentations are inspiring, compelling and confidence building. The ‘students’ walk out of these seminars all primed, pumped and ready for the kill.
Not to mention we’ve got a ‘club’ and class of people that ‘can’ fork over $15,000 for a seminar. That puts the entire group into an exclusive class of people. And don’t think that isn’t also part of the allure.
Of course the smart students turn these events into networking opportunities, that promise a value-added return on the cost of the event itself.
Where else would we find someone, like minded, with enough cash to blow on a weekend like this, without the weekend like this?
It’s like shooting rich fish in a barrel of rich fish.
I spent about $5k on 3-day event in Las Vegas several years ago now. It wasn’t the most expensive training I’ve taken, but I’ve profited a hundred times more than I spent.
I mention this, because I have a Rolodex of names and contacts that I relied on many years after the event occurred. Even better, I sifted for the ‘high-finance’ fans of the event, and used them to make further, profitable connections. It’s like dropping a pebble in a pond of high rollers.
The question might be, “Could you have learned the same thing without spending $5,000?” Yes, but again the contacts and networking, if not the ideas and experience-sharing, wasn’t something I could buy otherwise.
The ones that might call this a waste of money and time (not the posters here, thank you), are the same ones that don’t understand and appreciate rubbing shoulders and networking with like-minded people with similar aspirations and goals, AND the resources to help them make their dreams and goals come true.
And BTW, just for fun, whom else are you gonna brag to, that won’t think you’re douche-bag for doing so, when you bring home the biggest prize ever? The network connection that helped make it possible, that’s whom.
You know who really resents your big pay offs? Those that don’t understand what you’re doing, and how you did it. And those not trying to.
For me, it’s not the cost, it’s the benefit.