I see allot of advertising about data scraping software to help lower REI marketing costs and increase profits. I agree with the premise but not the methodology.
REI are seeing some success using these limited software. But they are “limited”. Programmatic advertising using Artificial Intelligence to do a “TRUE” data scrape, scraping social media , search engines , emails , competitors websites, offline behaviors, mail received and public record.
Yes public record (tax liens, divorce, bankruptcy, code violations, foreclosure)…
Programmatic advertising allows for precision targeting on a whole other level. Now you can target potential motivated sellers with accuracy.