if you are using a postcard then i would recommend doing mail merge also and making it more personable.
I am assuming that you are using a small postcard 4x6.
You really have to figure what that market’s biggest pain is. You have to get inside the mind of the customer.
You mention no realtor but what does that mean?
“since there is no realtor involve there are no commissions to pay”
What keeps them awake at night, indigestion boiling up to their esophagus, eyes open, staring at the ceiling?
what about the “finding tenants and fixing leaky faucest” comment… what are the benefits there.
If they have a hard time finding tenants that means there are vacant units, leaky faucest means repairs… state that
“If you have units that are vacant or tenants not paying you rent that’s ok too”
“It would not be a problem if your property needs repairs, i can close on the property and make the repairs after”
You need to identify what their biggest motivation would be to sell.
create a list of the benefits that they would achieve by doing business with you and include those in your copy.
Don’t be afraid to fill up the card with a ton of copy. weave a story and make them believe that you have singled them out and want to speak with them"
Remember you are not selling the purchase … you are selling them on calling you … that is all… (or recorded message if that is what you are using)
Also, you need to decide if you are going to do a 1step vs 2 step approach. With a postcard usually is best to go with a two step approach. Either they are calling for a free report or calling to get more information so that you can sell them on calling and working with you (via 24 hour recorded message)
— a few things to consider ----
-personalization helps to increase the response
-addressing possible issues that your prospect may have. If you are wanting to buy something at a discount then perhaps an apartment building with deferred maintenance and/or bad tenants would be ideal and so you need to state that.
-letting them know that you are also looking at other properties means that if they are interested then they would need to act quickly (sense of urgency)
-weave a story and make it interesting … you only have 2-3 seconds for them to decide if your card goes on the desk or the trash
-use 15-16 pt for the headline -use 11pt for the body and fill the card with copy…dont be afraid to use all of the space you can
-test test test … split your mail into two or three batches - depending on the number of pieces so that you can test them against each other
I would recommend dan kennedy’s ultimate sales letter book (amazon) if you want to get a quick education on writing better copy and marketing. Of course you can spend more money but that is a quick and cheap way to start. If you wanted something meatier the i would recommend craig garber’s seductive selling system… (google it)… well worth the price.
narrow your list down and try and select the best candidates… zero in on exactly the type of seller that is most likely candidate for your offer.
often your success weighs more heavily on the list and less on the marketing.