I’m looking for some opinions regarding the best way to position my company.
I could go the “We buy houses” route or the “Avoid Foreclosure” route.
Here are some of the issues I wrestle with.
We buy houses (My style would be aggressive, volume based)
People facing foreclosure who want to keep their home won’t call although I do have options for them as well (forebearance, leaseback, etc[*]
Avoid Foreclosure (My style would be compassionate)
People in probate, divorce, etc may not call because they’re not in foreclosure.
May waste time with more people who are not motivated
Thank you for any assistance