Niche Marketing

I’m looking for some opinions regarding the best way to position my company.

I could go the “We buy houses” route or the “Avoid Foreclosure” route.

Here are some of the issues I wrestle with.

We buy houses (My style would be aggressive, volume based)
[]People facing foreclosure who want to keep their home won’t call although I do have options for them as well (forebearance, leaseback, etc[][*]

Avoid Foreclosure (My style would be compassionate)

[]People in probate, divorce, etc may not call because they’re not in foreclosure.
]May waste time with more people who are not motivated

Thank you for any assistance