Hello,
I buy and rehab properties. I’ve been doing well, but want to ramp up my business 3-5 deals a month. Can anyone recommend a good marketing course that will take me through all the basics from start to finish. I’m also looking for something that is honest when it comes to budget allocation for marketing efforts. ROI and effort estimation.
Can anyone recommend?
Thank you!!!
I’m not sure that looking to a marketing course for specific information about your market is the way to approach this. There are tons of courses out there that will teach you the basics of marketing… classified ads, postcards, door hangers, TV, billboards, etc. It all boils down to what will work best in your market. Every market and target audience is different. Personally speaking I have some license holders who do nothing but saturate an area with billboards and get 20-30 leads a day. I have others who do nothing but TV and Radio. It all depends on what works for a particular market and target audience. You also have to look at what it will take to achieve your goals. You said you want to do 3-5 deals a month. To get those 3-5 deals how many leads will you need? Well if you make the assumption that you have a 1% response rate (which is probably high on any given marketing medium) and you could close 1 out of ten, then you would have to reach between 3000 - 5000 people to get 3 - 5 deals. There’s more to it than that, but you get the general idea. Response rates and other factors will effect your success rate. Also talk to other investors in your area to see what works. Remember too that when you kick up the marketing you’ll end up with a bunch of leads/deals that you don’t want. You can sell those or refer them and recoup some of your costs.