Marketing to Landlords

General Real Estate Investing
1

I want to create a short to the point letter to target owners of apartment buildings. I want to market to them I buy apartments.

Does anyone know of where I can find a sample letter?

Do you think post cards or letters would be the most effective?

Or is there a better way to market to landlords?

Thanks
Trae

2

Hello First name,

My name is John Doe, I am an Investor in [Your City] and I would like to discuss with you the purchase of your property at 123 Memory Lane. I am a very serious buyer, so if you would like to sell please give me a call so we can work out a deal that will work for both of us. You can reach me at (xxx)-xxx-xxxx.

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Best is to use the yellow letter marketing concept. Hand written letter, hand addressed envelope, live stamp, return address but no return name.

3

Thanks.

Would you send letters every so often or once?

4

The marketing guru’s will tell you that you message needs to be seen 6-7 times, so you definitely want to send more than one.

5

I would not do a short and to the point letter.

Instead write something that pushes their hot buttons and compels them to call you.

I would pick up a copy of Dan Kennedy’s Ultimate Sales letter book and use that as a guide to help you craft one.

6

Thanks for everyone’s help. I will take a look at Dan’s book.