Hi, I’m looking to hear about ideas to market for short sales. Does anyone use solicitation letters, flyers, ads, etc? How has it worked?
Your question is probably better served in the Marketing forum… :cool
Here is the link to the marketing forum:
For most people lately, short sales haven’t been worth doing, seeing as to how you can buy reos with a lot less work. However if you can find situations where the seller has two mortgages with different lenders then you can short the second and reinstate the first and hold on to it if it’s in a good area.
AS to marketing short sales, the old adage “if the price is low enough, someone will buy it” still applies. Use the usual marketing methods to get the house sold. That being ads, signs, direct mail to recent land lords, flyers at your local reia and your website to find buyers.
make sure that you are consistent with the marketing and stick with it. Most of us have made the error of thinking that just because we didn’t get huge response from the first marketing blast, that it doesn’t work and quit. Stick with it and it will sell. Also make sure that you call your buyers list to qualify them and see what they think and want.