In the pre-foreclosure business it is imperitive that you continue to maintain a qualified list of leads in order to continuously add new business and keep your process wet. My question is how do you all maintain an accurate up to date list of leads to ensure you’re marketing is as effective as possible? I currently receive a new list of NOD’s from my title company on a weekly basis. The list is comprised of NOD’s by county primarily for residentials. My marketing campaign consists of direct mailings followed by phone calls (from skip trace data) at 60 - 90 days. After a while this list becomes quite messy. Not knowing if some homes have sold or not, monitoring contacts, accurate addresses, removing address as required, etc… I’m considering stopping the use of an excel spreadsheet and converting to dedicated software to better handle this process for me. What is everyone using? Possibly realeflow, realquest, haines, etc… Thanks in advance.
That excel will work fine. I created a software program a few years ago that was bad ass however took it offline. The key to marketing to NODs is no more then 2 letters in today’s market no more then 14 days apart… Too many fish out there.
i actually created a system that was customized to my preforeclosure business as it prospered.
it makes sense for me and is much more efficient (in my opinion) than excel. i offer it free and i’m surprised not many other investors take advantage of the system. perhaps they find it too complex. oddly i think it’s pretty simple so maybe it’s something else.
anyway if you decide to give it a try, let me know some feedback. perhaps your insite can help me improve my system even more to increase efficiency in my own business. the site is reigalaxy.com
I know of a free program from an investor in my area (Milwaukee, WI) that tracks the source of the lead and the effectiveness of your marketing. It’s a FREE & cool little tool. http://www.reileadtracker.com/
Thanks everyone. Managing the leads once I have marketed to them is simple enough - excel works just fine as Mike stated. It is the managing of the lists that are received each week that I find difficult and time consuming.
List A week 1 - sent postcard_1
List B week 1 - sent postcard_1
List A week 2 - sent postcard_2
List B week 2 - sent postcard_2
so on and so fourth… After a while maintaining such a list is a nightmare… I think I’ll do as Mike suggests and just do 2 direct mailings less than 14 days apart as well as what ShortSaleArtisan at greater than 30 days. Its just too early. Thanks all. Chris
I am in the process of unloading my software again for people to use… Its does all of that stuff. anyone who wants to see samples you can go to http://www.michaelquarles.com/Software.html