I am trying to decide between mailing a personalized postcard or sending out a (seemingly) hand written letter to my Divorce list.
The advantage of the post card is that I can get it done and out in under an hour, so it will definitely get done. Letters will take longer, but they may motivate the owner more. So which is better?
Two more questions:
When sending out a postcard, do you send a generic “We Buy Houses!” card or a more to the point “Getting a divorce? I’ll help you by buying your house” type message. I must admit I’m squeamish to try the latter.
My divorce list often has a different address for the plaintiff and the defendant. Who should I mail to, or should I mail to both?
I think you already know the answer to your questions.
There is no right or wrong answer in the postcard vs. letter debate. To me, it’s a function of your volume and how badly you want a deal.
If you were sending out only five letters to houses that you really, really wanted, you’d probably handwrite them and send them FedEx.
If you were sending out 1,000 pieces at a time, you might opt for postcards because they are cheap and fast.
If you don’t have a huge list, send both a postcard and a letter. If you have a huge list, send a postcard to half and a letter to half, and see which works better.
Maybe you send a postcard first, then a letter a few days later. Maybe it’s the other way around.
The point is that there is rarely a “right” answer. You have to test.
One thing I do know, however…do not send a postcard with “Getting a divorce?” on it. That’s just going tp upset someone’s apple cart.
As for who to send, I’d definitely send to both. There’s a possibility that one person has quitclaimed the property to the other, but I don’t think I’d spend the time researching that to save the cost of a letter.