Luck with newspaper ads?

Is anyone having any luck with newspaper ads? We have recieved no calls with the sellers ad we have in a local newspaper. This ad has been in the paper nearly eight months. Our buyers ad is very succesful and has a number of leads when it is run.

Any help or ideas with this advertising problem would be a great help.

Build customer value hierarchy. Find out what your audience cares about the most, then 2nd, 3rd and so on. Post the Ad and I’ll rework it for you. Marketing is what I do.


I have had a lot of luck with newspaper ads, especially with community newspapers. It is hard to give feedback without more information on your circumstances.

A few questions:

  1. Is it a community paper or the major paper in your area?
  2. What kind of ad is it (classified or a dsiplay/space ad)?
  3. What does the ad say?

Maybe we can give you some ideas to increase response.