Peter, I have no idea what level of marketing you’re doing, but you’re describing surface scratching.
Of course a majority (most) of the FSBO’s and FRBO’s don’t want to do a lease/option. That means you’ve got to keep digging until you uncover someone who is ready, willing, and able to do a lease/option.
How many people do you have to contact? I don’t know.
Much depends on your people, personal, and sales skills.
More depends on how well you qualify prospects before you talk with them.
It sounds like you don’t have marketing, or lead generation experience, and that your expectations are too high for your skill and experience level.
You start where you are, and anything worth doing, is worth doing badly (at first).
Meantime, maybe you’ll have to keep calling until you’ve talked with at least 1,000 leads, before you nail down a deal.
OK, really, if this was true, it would suggest that you’re a mouth breather…! Just kidding…! :anon
You’ll have a deal by the 1,000th call. Even a blind crow can find a McDonalds dumpster eventually.
I suggest you work on one thing at a time; what you know.
You know how to contact prospects.
Keep doing ‘that’ until you close on someone.
Forget how long it takes. Just keep track of how many prospects you have to dig through to create a conversion. Then note what the motivation factor(s) were that created the conversion.
Once you’ve closed on your first deal, you’ll now have high quality feedback on how to scale up.
For example, if it took you 1,000 phone calls over 60 days, to get 50 appointments, and of those 50 appointments, you had one conversion …then you know that it will require you to make 2,000 calls, and capture 100 appointments, in order to achieve 2 conversions.
Maybe it will require 2000 calls to get one conversion?
Maybe it will require you expand your farm, so that you can actually make 2000 calls? I don’t know. (Actually I do know, and it’s not going to take anywhere near this many, unless something is seriously and hopelessly dysfunctional).
Meantime, spend your time calling as many leads as necessary and possible to close on your first deal.
The rest will fall into place (or be obvious enough to make changes), over time.
You don’t have to wait to make everything work like clockwork, before you start. If you do, you’ll burn yourself out from disappointment, if not perfectionism.
When Walt Disney opened Disneyland, much of the park was yet unfinished. In fact, there was large patches of landscape covered with weeds.
Someone thought to tag the weeds with their Latin names, to make it all look intentional (and partly as an inside joke).
The hilarious thing was that visitors asked where they could buy the beautiful, yellow-flowering “Taraxacum Officinales” they were seeing all over the park.
Of course, they were effectively asking where they could buy “Dandelions.”
Bottom line, don’t quit. Your expectations are probably too unrealistic based on your current marketing, sales and negotiation skill(s).