I have experienced a sharp decrease in the number of leads we’re getting this month. Does anyone else have similar observations?
It goes in waves for some reason… I’ve had calls drop from 20 a week to 0 for few weeks then pick up again. Are you advertising in the paper? is that where your leads coming from?
See if anything in the paper changed, layout, location of the ad…etc.
It also could have to do with your local market. You also may considering modifying your ads in whatever mediums you are currently using. While it probably won’t be super efficient, one thing you could try is split-testing ads. Try running one variation of an ad for a week and record how many leads you get. Then the next week, make a minor change to that ad and see if your leads have increased or decreased. If they increased, modify the ad again and test the results against the best-performing ad. If they decreased, just do another modification and re-record the results. Then just rinse and repeat…
Everything seems like it goes in waves (with foreclosures) because of the way the lenders send information to the foreclosing attorneys, then they have some work to do, and you will normally notice sale dates are grouped close to the same dates. This makes the work eaier for the attorneys. We kept wondering why we couldnt keep a steady inflow of calls. We later figured out that what we were doing didnt change, but the number of foreclosures, and when they were published(we got the info) is what kept changing. This made some weeks seem like there are no foreclosures, and other weeks there isnt enough time to talk to everyone.
Now dont get me wrong foreclosures happen every single day where we are and we get calls everyday, but there are certain times of the month when the phone just rings off the hook.
September, October and so far November have been just GREAT for seller leads for me this year. August was completely dead.
Doug, do you mind sharing what marketing activities do you do?