Just curious to hear some opinions on which one you find more advantagous while marketing yourself in wholesaling- as an individual or as a company? I can see both sides of the coin.
When speaking with prospective motivated sellers they may be less intimidated if you just seem like another guy. However, on the flip side it may seem less professional, which can also be percieved as a negative. Anyone have any thoughts or information on this matter?
Thanks! :beer
Marketing perspective can be achieved by both, because both are dependent on one another.
I think you answered your own question. I honestly can see the pro side of advertising as a big business. Think of it this way, what if instead of houses, we are talking cars. You selling your services as an individual vs a shiny dealership. As much as people make fun of car dealerships, if you asked most investors, I’m sure they’d tell ya they buy from dealerships as oppose to individual. I think homeowners would view you advertising your small business in the same manner.
this is something that I struggled with myself. I mostly brand myself as an individual mainly because I like to keep a low profile from my competitors, the town (because of bandits), and other people who may be a treat in some way. I have done quite a few deals so I know it works but I wonder if being a bigger company would make me more profit. I think some sellers are fine with me being a regular guy , but I also think some might prefer more reputable company. But I always look at this way…if a seller is really motivated , which is who we buy from , should they care who is buying their property. I am sure a few would but I think most don’t care. Is funny when I get seller calls and I answer my “we buy houses” like with “Hello, Martin speaking”, they hang up thinking that they got the wrong # or expecting a company. I brush it of as them not being motivated. I think as we get bigger and more confident , you will want that company branding I guess.
I think marketing is as essential as the business survival. To sell a product needs some marketing tools beyond it , First of all check out the competitors in your market and follow the way they operate,secondly what kind of brand you have,compile a list of targeted customers.
If you share some knowledge then I may guide you more.
Thanks.
This is very particular case that you present. Companies and individuals, on their surfaces, seem to be opposites. But, to attract business in today’s economy, it is best that one emulate the style of the other. The big business needs to prove to its potential customers that they won’t be just a number/case/file and the individual/small business needs to prove that they can provide the same amenities as the big business. Success, for either party, will depend on how well you can provide services like the big business. You are one, you need to think like many, so to say (I assume you are an individual in this matter). If your services can rival that of big business and provide some sort of incentive, whether monetary or intangible, it won’t matter that you are only one person. It’ll just matter that you’re doing what they pay for.
The Great Martini’s reasoning seems to make the most sense.
I like to stay off the grid as much as possible and from the perspective
of looking big or small; I don’t think it matters to the counter-party in
my wholesale deals. Reason being is I typically do deals with the same
people over and over again.