Okay, I just got an email from a major real estate wholesale “guru” whom suggested that you should build a buyer pool first, and then find a property for that buyer. Hmmm. I agreed with this, but not for the reason(s) she suggested…
Her rationale was that she didn’t want to waste time looking for property nobody wanted. Hmmm, again. Well, I agreed with that, too, but not for the same reason(s) she mentioned.
It depends on whom is first choosing the property type, size, and location… the buyer or the seller.
If this guru found 20 cash buyers, she would also find buyers with 20 different cash buying requirements. Then she’ll have to make offers, negotiate, drive, phone, mail, update websites, answer emails, answer calls, send emails, check comps, and otherwise tie up at least 20 different property types, sizes, and locations in order to match the criteria of any of her 20 cash buyers… in hopes that they are serious buyers. Really?
That’s is such a dysfunctional approach that it can only work in a parallel universe. :banghead :banghead :banghead
Instead, she should first know her market like the back of her hand. Then make offers, negotiate, drive, phone, mail, update websites, answer emails, send emails, check comps on say 20 different properties until she can tie up one of them and then start marketing it to find 20 buyers.
This way she can scare up the 20 cash buyers that are actually interested in that ‘one house,’ not scaring up 20 cash buyers that want 20 different situations.
Let me illustrate in practical terms how I agree with the guru about buyer’s list, but why I agree…
In early 2009 I advertised a phantom, 5-year old, 2,600 sqft, 4/3/3 house, priced at about $260k, asked for 10k down, and finally offered ‘no qualifying’ financing …just to check the temperature in my farm. I wanted more than $10, but that was my minimum acceptable down.
Within six weeks I found more than 40 buyers with at least 10k for a down who wanted “THAT” house. Now …I knew that I found a profitable niche to focus on. Out of those forty buyers, three or four of them had over $40k available for a down, and one had $60k.
Now, if I had wanted to attract cash buyers, I would have asked for cash instead and waited to see who called me. Now, this would tell me if there were enough cash buyers that liked what I was offering, and define what I needed to tie up in the future.
Interestingly, no conventional buyers called about my phantom, seller financing, ad. Why? I think it’s because my price was too high for conventional buyers. I knew that already since I understood the market values, but I was fishing for buyers who needed seller financing that also had at least $10k for a down …and I found 40 of them. Who knew?
So, the moral is, if we want to wholesale fixers, we can advertise a phantom wholesale fixer to cash-only buyers and see who calls us. Then, we’ll first discover if there are cash buyers for what we might have to offer.
Meanwhile, testing a new market is the only reason I can think of, practically speaking, to justify advertising for buyers before we have something to sell. That said, I automatically build and maintained a buyer pool simply by advertising the actual deals I have for sale. Who knew?
Hope that somewhat clarifies the confusion generated over conflicting ideas about advertising for buyers in advance, or not.
:beer