Well, “apartments” is vague. What if 300 of those are corporate owned behemoths with 600 units and golf courses attached?
Better find a way to sift to the sweet spots and leave out the wastes-of-postage, as it were.
I refer to anyone I’m prospecting for as a ‘seller.’ If not, why send them mail? I know one guy on here put me on to calling the “suspects,” and that’s been my favorite word for them, since that’s all they represent to me, until they respond to my marketing, and then they morph from “suspects” to “prospects”, and if I’m successful with a closing, ‘sellers’ or “clients.”
Meantime, don’t remain too literal, or you’re gonna get tripped up a LOT.
I already gave you a rough draft. Just tell the suspects that you are a private party looking for units to invest in, and you would like to discuss an offer whenever they decide they’d like to sell. Include some helpful/interesting information about their local real estate market, or something relevant to the operation of their units. Management tips and tricks is always great. Everybody wants to know how to better manage property …especially someone with management problems, which in my estimation is like 110% of apartment owners. (I’m being facetious again. Otherwise, you’re gonna ask me why 110% of apartment owners have management problems.)
Finally include all your contact information (except your email).
Do NOT include your email.
I edited the previous post where I said to include your email. You don’t want to get into email conversations with people. If you can’t hear their voice, you can’t make judgments about their sophistication, education, experience, much less motivation. After you’ve talked, then you can email each other like girlfriends.
Extra motivated sellers will want to talk with you NOW on the phone, and so will ‘extra’ unmotivated ones. You want to be the one to determine which you’re dealing, and not the competition.
Never mind that email conversation take ‘forever’ to write and respond to. Do you have that kind of time, and do you want to telegraph the seller with that notion? Nope.
Unlike me here pecking away, trying to advise someone ad nauseum, with my extra-shiny pearls of wisdomness. :beer
When a seller calls YOU, and that’s the only way you’re gonna initiate contact… and they express interest in selling, you simply ask how much they were wanting, thinking about, imagining, fantasizing, or wishing they could get out of their property today.
They either give you a number, or they don’t. Either way, you ask for a copy of their operating numbers. Seldom do sellers have more than a rent roll, but some will be prepared to give you real numbers, and get nitty gritty with you. It just depends.
For starters, you want the current rent schedule, number of units, who pays for which utilities, and because you’ve already analyzed 100 operating data statements before, you already know what the per unit cost of utilities will be for a given apartment, what the taxes will be, based on the sale price, and the management costs, based on what you’re willing to pay, and the insurance costs based on historical data.
So, with just that information, you can fill in the blanks with educated guesses, and/or assume 50% overhead, to keep things simple, and see where this property can be milked. That means if the expenses are climbing passed 50% you know there’s some money to be had. Or you discover the manager is being paid 25% of the GSI. Obviously, that’s at least 15% over budget, and somebody’s gonna get the Donald Salute: “You’re Fired!”
That said, you also know what the rents should be in the area, for the age, and condition of the units, and that gives you a strong idea of the rental upside potential.
Meantime, some sellers will want to meet with you. That’s a great sign. Do it. Dress exactly how you see the seller dressing. Probably jeans and a t-shirt. I don’t meet man prissy owners. They hide their money, and drive really dull cars. Just saying.
Get to know the sellers and make friends whenever possible. It’s not necessary, but it’s easier to give bargains to people you like, and it’s critical if you’re asking for financing at the same time.
***You’re offer will become obvious, but it needs to start with the seller’s numbers. Multifamily financing is ALWAYS base on the property’s performance. So, if the building’s half-empty, and needs gutting, the costs to restore it’s value, including intangibles such as time and energy, all come off the comps of well-run, well-occupied, units. It really comes down to negotiation skills in most cases. You pay what you negotiate.
That’s not the seller’s view. He thinks you should pay exactly what the beautiful, well-managed property, with garages, carports, and a pool, that is twenty years newer, was sold for. Yeah, sure.
That Realtor’s advice about rent is good advice. The issue: When you’re negotiating a price, as far as you’re concerned the seller’s property is performing as well as it ever will.
You’re not a miracle worker.
This is especially true when the seller says “The rents are low, and you can raise them by “x” dollars a month.” I say, "No. If they could be raised that much, you would have done that already. We’ll stick to what’s happening, because the bank will only finance me on what’s happening now, not what will happen when the unicorns arrive. (You won’t say it quite that way to a seller, unless you’ve got some kind of relationship developed with with him… Just saying. However, I have no problem insulting brokers with that kind of feedback.)
I’m out for the night.