Hello to everyone on the forum, It's Marketing time!

Hi Everyone! My name’s Tris, I just thought I’d introduce myself. I’m very excited to be here, I’m kinda new to the whole real estate scene ( I read a lot, but haven’t spent a long time actively doing it) so I’m full
Of questions, and eager to see what kind of feedback I get.

I know enough about this business to know that without marketing there Won’t be any deals, and without any deals, there won’t be any business!

So I’m currently working the Pre-Foreclosures (Mailing Campaign, one colorful postcard every 3 weeks)
Checking out the vacant houses, trying to work with agents that pocket listings( not easy ), watching the
Classifieds and Craigslist.com, Leaving Business Cards everywhere J

I’ve been doing this for about 4 weeks, not very long, I’m hoping on closing at least 1 deal in 3 months.

What other marketing ideas could I add?

Thanks for reading!

I get calls from bandit signs. Might want to check into your local areas laws pertaining to them…

Jared I thought Dead People called you!

Darn it Michael I told you… dead people don’t call me… their children do!!

Thanks for the reminder though. Tris… mail to obits…

Mr. Quarles, would you care to share some of your marketing expertise?

Tris, I haven’t done the bandit thing for to long but they get me the most hits. 14 of the 16 townships in my area said don’t put them up but I found that if I put them out on Saturday mornings and remove on Sunday night that I haven’t lost any. Hey these people want the weekends off too. herbster

Thanks Everybody for your replies! I’ve Thought a lot about bandit signs, I seen them up around large intersections during the weekdays ( does that make them legal! ) they don’t seem to get taken down!

I like the idea about marketing to dead people( there family that is) I guess all I have to do is check
The obits, get the name of the deceased person, then check the recorders for any property records and mail out to them!

Sounds easy!

Hey Jared I forgot thanks for reminding me…

For me there are only 10 prospect groups that are worth spending marketing money on…

1 - NODs Pre-foreclosures
2 - FSBOers
3 - FRBOers
4 - Expired Listings
5 - Farm (Free and Clear)
6 - COI Center of influence
7 - Unlawful Detainer’s
8 - Probate (Dead People will call you)
9 - Divorces (Horny people will be calling you)
10 - Bankruptcy

And direct mail seems to be the approach best served for a drip campaign…

Until recently I have used the following drip

Day 1 - Professional Letter
Day 5 - Mary Letter
Day 8 - Check Letter
Days 13 -30 Postcard.

I have changed to my old, more in your face approach, of 15 letters over the first 30 days. I think we are in a BUY mode… So I m buying…

You can reinforce this drip with bandit signs, cold calling, bill boards, bus benches, etc however the second type of marketing you should be doing is your classified ads. Currently this is what is running for me…

http://www2.myrealtydata.com/Editor/assets/u1001/bamm%20classified.png

Good Luck

Michael Quarles

Michael do you market to the internet sex sites to find the no. 9’s ? herbster

You might also think about

luckyrock,

We don’t advertise our own stuff, sites, etc. here…it violates the Forum Rules…

Thanx,

Keith
Moderator

Fair enough. Didn’t mean to ruffle any feathers.

Lucky

You didn’t “ruffle feathers”, you violated the rules…

Thanx.

Keith

You’re right. I apologize.

BTW - it seems like it happens to 'most everyone during their first 10-15 posts, so it’s no huge deal!

Keith

It just shows that no one takes the time to read the rules. :rolleyes

Can I make a suggestion here - you should mail the preforeclosures on a MUCH more frequent basis. Every 3 weeks won’t do it. Depending on your municipality the house could be REO in 3 weeks! How about hitting them 3 times PER week instead. I’m only half joking.

Consider the fact that once that notice of default hits public record they are literally getting inundated with solicitations of all types (BK attorneys, mortgage loan officers, investors, etc). Your postcard must be very compelling (colorful is good, by the way) and systematically delivered on a frequent basis to the preforeclosure leads, moreso than any other list.

Michael have you ever mailed absentee owners? If so what is it about this prospect group that turned you off?

Oh, and LOL at #9 :biglaugh