Google Alerts for lead generation

anybody use google alerts for lead generation? it seems pretty limited for configuration. i’m not interested in leads outside my state for certain strategies but there’s no way to limit by geographical location. anybody have tricks to better utilize this tool?

I do not but that is a good idea. I use Google Alerts for blogging material.

I am not pretty sure about google alerts but other services can do this well like above member mentioned

Ryan, can you elaborate on how to use Google Alerts for lead generation?