I want to do a direct mail piece to 30 or 60 day lates. What criteria should I pull as far as their morgage situation? I can do a short sale if the house is upside down but ideally wouldn’t it be better if they had equity? Should I say homeowners that have owned their homes for more than 10 years or should I go for a specific LTV??
What criteria do you use to pull your lists?
Thank you!!