What should a flyer have on it? Should I just keep it simple, or should I expain how I can help you?
I would put a strong headline at the top that will make the reader really want to loot at the rest of the flyer.
Use plenty of strong bullets as well.
Here is a link to a great article on writing bullets by a master marketr, Gary Halbert. I think it will help your flyer “zing” if you read and apply these techniques.
Best of luck,