This was my first direct mailing to pre for and i sent a small number of 100 yellow letters. I recieved 15 phone calls from it, but 7 were people telling me that there house is not for sale and to no longer write to them. But 2 calls look like there are possible short sales. I wanted to know is it common when you sent out a direct mailing,
Is a large number of your calls home owners yelling and screaming out writing to them.
And when they tell you to take them off the list do you? or do you continue to send them a letter when you know that they are in pre for?
Any help would be great.
Honor their request and stop mailing them. There are always angry people out there. I must admit, the number is little high though… so something in the letter made them feel so compelled to call you and complain.
Overall, it is no big deal as long as you are getting good leads. You just have to deal with the angry callers.
He is right, their is always going to be angry people in this business, but you couldn’t work with them anyways. So, yeah respect their request and take em off the list and keep getting the good leads. Don’t focus on the bad calls - only on the good ones…good luck!
If you were in financial trouble not knowing what to do, thinking of selling your house and you get a letter in the mail… what would convince you to make that phone call? Thats what goes in the letter…
I just started mailing a week and a half ago. Hitting every Lis Penden filed in my town as soon as it is filed, and hitting them once a week for 4 weeks. Thus far, out of the first 37 people i’ve mailed to, i recieved 3 calls. Now that’s not taking into account how many mailings i sent to each one of them (which is currently 1-2).
Do you guys calculate your response rate based on how many people you’re mailing to, or based on how many total mailings sent out?