I’m currently trying to plan out my first direct mail marketing campaign and was hoping for your help and opinions on it. I will be mailing out 1,000 pieces. I plan to follow up with this group 3-4 more times every 2-3 weeks. My goal is to wholesale the properties after getting them under contract.
The areas I’m thinking of marketing to are:
What method in your opinion and experience do you think is best to start with? I know markets and specific areas play into it but it you had to pick one which one would it be?
As far as using a vendor to print and mail my postcards I was debating between vistaprint, click2mail, and the USPS. What are you thoughts and opinions on who to use?
It is a good list. My only concern is are you going to get the list. Probate, Expireds and NOO are easy to get. FSBO, FRBO are going to be harder unless you have someone driving the Hood for you. Which is not too bad if you are in a tight area for your marketing.
I personally had stopped mailing to FSBO almost 10 years ago.
My list really boils down to these:
Notice of default
OO and NOO that have been owed for at least 15 years or longer.
John and Jr thank you for taking the time to reply back. I’m really stuck on deciding which area to market to.
Right now the best choices I have found for my printing and mailing are:
My next dilemma will be to go with:
Yes a list to mail to like these I’m considering:
-Owners with equity based on time at property
-Probate (Damn Preston Ely got me thinking of these)
I have done a lot of research on methods, techniques…ect.
As this is my first mailing with not a lot of money I don’t want to bust. I want to find a good list provider and target to hit and follow up on consistently. I know that many will say you can have success with every target niche if you market it right. I guess I’m at a point of over analyzing to make the best decision to increase the chance of response and success from a monetary and confidence point of view.
If you were in my shoes as a new wholesaler and had to pick one area to market to based on the pros and cons that are their what would be your choice?