Do not market the house, market your service of being able to get people financing who thought they never could buy a house. The targets would be Rent-To-Own or Lease with an Option To Purchase.
Send them to a website via ads. Send them to a website to make the American Dream a reality!
Give them something for signing up. Create a bond on you website, maybe a photo or yourself or houses or a video, etc…
When you do a deal, get pictures of them standing in front of their new
home with a testimonial.
Check out the flip camera at TheFlip.com, the videos are already formattted to upload to YouTube.
Do not target losers, you can target those just on the fringe. Get them
pre-qualified with a loan broker and see how long before they can get
qualified.
What if you have nothing to sell?
Tell them you’re “SOLD OUT” but will have more soon.
Get on the “Waiting List” so you don’t miss the next deal!
How can you market so you attract people who can actually
BUY a house?..
It’s called “the hunt for the Retail Buyer”.
Get them to your site by saying: "If you can qualify for a house,
you have to come to our website and look at all of our discounted
deals. We’re buying at huge discounts and passing the deal on to you.