As a First Timer, I’m looking for some advice on what needs to be in an ad to get a good response rate. Not having much luck on finding great deals, so i’ve decided to switch strategies and find buyers first, then go find the house that meets their needs.
first, any advice on what needs to be in the ad. like keywords
has anyone used this strategy and how did it work for you?
thanks in advance.
There are certain buzzwords that seem to make the phone ring. In fact, the same words/phrases that you look for as an investor looking for a motivated seller. In other words, make your deal and yourself appear to be a motivated seller.
Phrases like low down, no qualifying, must sell, etc. And my favorite, 50% Rent Credit!! These will get the phone ringing.
I like to use the term “rent-to-own” in the ad, because most people don’t fully understand a lease-option. Once you get them to call, they are already interested, and you can explain what exactly a lease-opton is.
I appreciate the help.
just to clarify, when you say rent credit, you are putting their rent towards the purchase price of the home or am i missing something?
“Owner Financing” is a good one.
Kip
Rent credits refer to the portion of the rent that will apply towards the purchase of the property, if the option to buy is actually exercised. They are a credit towards the purchase price. They are not part of the t/b’s down payment.
capt & aj, thanks the responses…