I’m posting this as an update to anyone interested. I try an explain my thinking so it can be copied or repeated in the future by anyone so inclined.
Car companies are very interesting to me as investments because they are one of the FEW businesses that release their products to the media PRIOR to the public getting them. Sometimes up to a YEAR in advance. As a result… the MEDIA’s impression of these vehicles can end up selling a LOT of cars as they hit showrooms.
In 1992 I owned a large stake in Chrysler. That investment was based on EXACTLY the same criteria used for FORD today. A car company on the verge of a MASSIVE turnaround. To this day I will never forget opening my mailbox and reading the following headline on Road & Track.
“The Second Coming of Chrysler… The All New Dodge Intrepid Is A Home Run!!!”
The day this article came out Chrylser stock was at $17…Just over 1 year later, the stock would be at $60 and two years from then it would hit $168/share!!!
That articles description of the THEN new Dodge Intrepid lead to a MASSIVE increase in sales for Chrysler.
I watch the MEDIA daily for this stuff. Ford has been receiving GLOWING reviews for the new cars about to be released here.
This is how it starts…PAY ATTENTION!!!
Ezra Dyer wrote the article for Esquire…He is an award winning writer for Automobile Magazine. The beauty of the Esquire piece is it reaches NON MOTORHEADS!!!
For anyone keeping count…
We now have Ford out selling TOYOTA last month!!!
The New Fusin Hybrid gets HIGHER mileage and drives BETTER than the Camry hybrid. This is the automotive press opinion NOT just mine.
Ford Fiesta gets UNBELIEVABLE reviews from U.S. press as 100 European Fiestas are unleashed in NYC!
And 2010 Ford Taurus SHO gets car of the year!!
We’re getting there!!!