Are you wanted to increase the open rate of your email marketing campaign? The secret to increase the open rate is to write a good subject title of your email. A good title captures people’s attention, just like the headlines of newspapers and magazines. When you read a newspaper first read the headline and then the columns if the title catches your attention.
So if you want to achieve success with your email marketing campaign, you need to write a better subject title. Your emails are read only if the title of the site attracted the attention of recipients. Writing better subject title is not difficult - you have to have the right information and enough practice. Now, let me share with you a step by step strategy to write best title.
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Open a new e-mail account and subscribe to mailing lists of all internet marketers and copywriters that you can find online. By using a new email account, you do not have to worry about to subscribe to spam. Look closely at how these people write their subordinates titles, especially professional copywriters. Learn from them.
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Only check this email account, no more than once a day. When you enter a new email account, only read the titles of the emails.
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When your attention is caught by a particular email subject title, stop what you are doing and copy the title of word document.
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Repeat the process and continue to collect big titles object.
The next time you create an email marketing campaign, open the document word and review the list of subject headings that you have collected. If you do the steps correctly, your list should include all the great titles in marketing and copywriters. Select several titles and replace keywords with your own. Then, create different campaigns with different titles to be testing the open rate.