Anyone uses Dan Kennedy courses? I am thinking of getting one of his courses that could improve my direct marketing campains, and was wondering which product helped you and how did it help. I know of Dan Kennedy but never purchased his work.
Can I suggest before swimming in the deep end (Dan Kennedy is good…real good–that’s why he aint cheap) that you go to the library and pick up the goldie oldies:
“Scientific Advertising” by Claude Hopkins
“Advertising Secrets of the Written Word” by Joe Sugarman
“Breakthrough Advertising” by Eugene M. Schwartz
“Robert Collier Letter Book” by Robert Collier
“Magic Words that Bring You Riches” by Ted Nicholas
“Tested Advertising Methods” by John Caples
“Ogilvy on Advertising” by David Ogilvy
These are the classic masters in which today’s greats like Dan Kennedy, John Carlton, Gary Halbert, Clayton Makepeace, etc. have framed their careers by, you can’t go wrong by following in the same footsteps…
Regards,
Scott Miller
I have “ultimate sales letter” - awesome book, you can get it for a couple dollars on Amazon.
i would also highly recommend the ultimate sales letter by dan kennedy .
you can also get this stuff cheap on ebay
check out the magnetic marketing toolkit
I already had the ultimate sales letter book, and just got the magnetic marketing since I heard so much about it. I am going to get his no BS direct marketing book as well.
sign up for the newsletter also … you wont regret it …
I am thinking about it. I hear great things about it
I have over 10 courses by Dan Kennedy. They are all great. Let me know if you have any questions with a specific product.
I have just about collected all of them so far. Trying to get his Copywriting course.
The Midas Touch was not bad, I liked his sales portion more so than the marketing material.