Curious on the mentality of people who buy on lease options

This google voice problem sounds fishy. I’ve never had a problem like that.

First, I don’t care this much, but…

You had a friend call your google number …from his phone …and it showed up as a number from California …and you dialed it back …and it wouldn’t go through? So, you gave up on google?

I call this a bunch of BS.

I have yet to have any hiccups like this with google voice, since what 2012, when I first signed up.

OK, I don’t care this much. Out.

I’m not going to risk that if someone calls me, I won’t be able to call them back. I’m not paying for Ring Central.

Solve a sellers problem = buy their house (or pretend to buy it, and flip to a rehabber).

Aside from the Google Voice problem…

I will put bandit signs out on Friday after 5pm. I will put them in low income areas. Sanford will be my next target.

Should I personally take them down before Monday morning?

Should I remove my competitions signs?

How many should I put out at once?

Don’t take any competitor’s signs down. They actually help you attract attention to your own signs.

Put out all the signs you have.

On Monday, note which signs get snatched over the weekend, and note if all the signs are gone, or just your signs. If your signs are stolen, and not the competitor’s, you know you’ve got an amateur competing with you. Might as well take his sign while you’re there, and try to speed up his departure from the market.

Meantime, you keep putting your signs up. The amateur won’t know what’s happening to him, and he’ll give up.

You need to do your own sign placement, until:

  • You find out how long it takes to place signs.
  • How much gasoline is used.
  • How many miles are driven.
  • Which locations produce results.
  • How long it takes, and how much it costs, to produce 1 conversion.

The point is to continue placing the same number of signs in the same locations, until you produce 1 conversion/closing.

Then you’ll calculate how long it took to produce that conversion; how many sign placements were required; and what the cost to produce each conversion was. Then you scale up.

For example the cost of one conversion:

  • You place 100 signs a weekend for five weekends.
    (500 signs placed over five weeks.)
  • 100 signs cost $125.00 (If this were true, you’re being taken to the cleaners).
  • You lose 50 signs every week.
    (250 lost signs over five weeks)
  • 250 lost signs cost $312.50 to replace.
  • You get 3 calls a week from suspects.
    (15 calls over five weeks).
  • You pitch 2 suspects a week.
    (10 suspects over five weeks)
  • You close on 1 suspect over five weeks.
    (.2 closings a week)
  • You drive 68 miles per weekend placing signs.
    (340 miles over five weeks)
  • Gasoline costs $15 per week.
    ($75 over five weekends.)

To summarize conversion costs:
$125.00 First 100 signs
$312.50 Second 250 stolen signs
$ 75.00 Gasoline costs
$512.50 Total marketing costs (not including computer/phone/time) for 1 conversion.

Conversion Rate Cost: 1 @ $512.50

You need to know these stats before you start delegating responsibilities, so that you always know what should be happening, and when it’s not happening, the way it should be happening.

FWIW

That sounds doable.

If my signs are still up on Monday morning, should I take them down myself to reuse the next weekend?

Yes, take all your signs down Monday morning, and reuse them.

However, you ought to be looking for places and situations where you can mount a sign permanently (like two or three months at a time). High on utility poles, in vacant lots with owner’s permission, and on the property line of vacant/abandoned houses, off the beaten path (not on busy streets, but residential streets).

It takes the bandit Nazis longer to remove signs posted in neighborhood interiors, except when the homoeowners themselves are Nazis about signs. Another reason not to use your primary telephone number that can be traced to you personally.