Of course we’re not wanting to insult the seller, but he’s out of his mind at this price, so what difference does it make if he’s insulted? If he’s insulted, he’s not going to sell to us at a reasonable price anyway, so who cares?
If he’s not insulted, and drops his price to something reasonable, like $150,000, then we’ve won, the seller won, and everybody is happy. But failing to make an offer, for fear of insulting the seller, is an amateur’s approach.
Now there’s “insulting the seller” and then there’s “insulting the seller’s price.” It’s perfectly fine to abuse the seller’s price. Just don’t abuse the seller.
That said, insulting anyone, or his position. isn’t really that elegant or professional. So, we like to come in soft, and then keep drilling to the depth we need to make a profitable deal. One of those approaches is simply outlining the numbers as suggested in the previous post. What’s really powerful is using the seller’s numbers against him.
For example a seller will quote us a cap rate of 11%. “Yippee” we say. Then we analyze the numbers and it comes to a 4.5% CAP. Whoops. So we go over the actual numbers with the seller (that he has provided) and then add the rest of the normal expenses he has failed to account for, and all of the sudden, the seller figures out that we know his numbers better than he does, and he can’t argue with them, because we started with his own numbers.
The numbers we analyze with the seller shows the actual cap rate to be 4.5%, not 11%.
At that point, we might say,
“Mr. Seller, you told us this building offered me an 11% CAP, and that’s the minimum CAP we will buy at for cash. In order for us to achieve the CAP rate you advertised, and for us to remain interested in buying this property, we need a price based on that 11% CAP, which means the purchase price needs to be One hundred and fifty thousand, not Three hundred thousand. If you’ll sell to us for a reasonable price, we’re prepared to close as soon as possible. If not, then we’ll keep looking for a reasonably priced project.”
What have we actually said?
- We’ve told the seller that he misrepresented his CAP rate…
- That his property is overpriced at that CAP rate…
- We need to buy at the advertised CAP rate…
- That we only want to buy at a reasonable price
- And that we’ll move on to a reasonably priced investing, if he doesn’t agree to a reasonable price of $150,000 which reflects that CAP rate he advertised.
An alternate gambit might be to make a back-up offer to the seller, based on our target CAP rate.
Couched this way, we might say,
"Mr. Seller, we’re too far away from your price of $300,000. The current income just doesn’t give us enough to be interested. However, we do like your property if we can buy it for a reasonable price.
In the meantime, we would like to make a back up offer to you.
Would you be open to that, or not? [Seller puts his palm to his chin thinking about what’s coming down the pike here, and asks, “What’s that mean?”]
This just means that we will make you a standing offer for six months, that gives you that much time to find a full price buyer. Meantime, we’re remain ready, willing and able to close if you change your mind during that time, but if you find a full price buyer, you just give us $5,000 to walk away and cancel our contract with you.
With our offer you’ve always got a buyer ready; us, or somebody willing to pay your price.
How’s that sound?"
Anything can happen after this. However, there is a significant chance that the seller, will dwell on our offer price, and start figuring out how he can accept it.
Meantime, we’ve mentally locked in this figure in the seller’s head, and he can’t help, but mull it over in the next few days, or even weeks. That’s just human nature.
Next thing we know he’s calling us and saying, “I’ll sell my building to you for $150,000, but you’ve got to pay all the closing costs.” Here he’s asking for a minor trade-off. That’s OK. It’s a matter of agreeing to those terms and acting quickly. We got your price, the seller got his sale/equity.
Anyway, we’re not afraid of insulting the seller’s asking prices. We simply frame your offers in such a way that they seem “reasonable.”
Speaking of Barney Zick …he used to teach us to add a “because” to every request during our negotiations. For example, “We need the price to be “x” because…” Or we need all the furniture in the building included in the sale price, because… (fill in the blank).
The ‘because’ didn’t need to be that compelling or persuasive, but it needed to be there. Sellers (or any prospects) need to ‘know’ there’s a reason behind our requests to “equity strip them blind,” or the request will come off as ‘empty’ and easily dismissible.
In this case, we’re telling the seller,
“We need the price to be $150,000, because that’s the only sensible price, considering the current income and expenses, and in order to achieve the 11% CAP you said this property offered …which is our minimum acceptable rate for projects like this.”
We could probably say this more elegantly, but that’s the gist.
Hope that helps.