On the back of those cards you get from vistaprint is printed “printed free at VistaPrint” or something similar. Now, you want to know who would think that looks cheap. Well, first, they don’t look as good, or as professional, as the Office Depot cheapies. Second, it says on the back that you got them for free.
As a potential seller, I would look at that card and think to myself, “how can someone who can’t, or won’t, pay for his business cards be able to help me?” It sends a bad message. It may be something that you can overcome with a warm fuzzy face-to-face with the sellers, but why make another hurdle for yourself.
As an investor or birddog, I look at vistaprint cards this way, a) if you don’t have the money to buy cards, how are your going to pay my fee or buy my house? and b) if you don’t think enough of your business to present yourself in a more professional manner, then I doubt that I’d want to work with you anyway. Again, these may be things that you can overcome, but why put up more hurdles.
As far as one for investor and one for the public, why bother? Why not print one good one that will work for both?
Jason above is right on the money. Your business card shouldn’t be about you. It should tell people how you can help them. A business card is a mini-billboard for your business. At the same time, you don’t want to crowd too much information on it to the point where it becomes hard to read. In fact, if you need to leave things off, your name, position, and your company name should be the first to go. YOUR not as important as what you can do for the customer.
Example: “I Buy Houses” tells people what you do. While this has been an effective slogan for RE investing, it’s mainly because over the years, the public has become familiar with what it means to them.
Better taglines are “Sell your house Fast” “Avoid Foreclosure, Save your Credit” “Sell your house in 5 days, no agent, no hassles, and no BS.” All of these tags tell them what it in it for them.
Hope it helps,