In my area you can advertise in bus stops, and even on the busses with signs that are about 24 x 18 or even a little bigger for about 45-65 per sign. You can get some of the small ones on the bus interior for about 20 per month. These stay out for about a month.
Considering bandit signs get taken down and/or disposed of, do you all think this could be an effective means of advertising for the dollars spent. Anyone done this type of stuff, or maybe even advertise on the lightup cab toppers?
Hello… Keep in mind this type of marketing doesn’t have the instant gratification factor… It is mainly a reinforcement to a different campaign.
http://i305.photobucket.com/albums/nn205/michaellquarles/busbenches.jpg
wow, is that real?
much better ways to spend your marketing dollars than at bus stops, but then again if your already doing letters, postcards, door hangers, T.V. ads, car signs, business card networking, radio ads, free phone book listings, bandit signs, news paper ads, craigslist ads, funneral home pamplets, cold calling, and takeout menus, then sure bus stop signs might be the next logical thing. Well maybe theres bill boards, but I personally dont like them.
What don’t you like about them?
they pull like granny on the tug-of-war rope in our area, I have spent a lot of money using bill boards about 2 years ago and we didnt generate ANY deals, some leads no deals. The cost per/lead just didnt make any sence after tracking it for over 8 months. The money was better spent on TV.
Do you have success with them where your at?
Advertising on bus stops and cab toppers are really a great idea. You will also consider the designs, great design means big possibility to attract customers.
Do not use them. Spend your money on direct marketing, advertising, and radio/TV ads. You do not want to play the branding game.
Hey fadi…
You said “You do not want to play the branding game”… why not? I know a Homevestors franchise owner that preaches branding branding branding. I just wanted to get your thoughts on this. Thanks!
Homevestors have a minimum of $5,000 a month marketing budget, most of you don’t. Branding is marketing based on name recognition and to be effective, you need to flood the market and sustain it. Homevestors can get much more deals if they spent all that money on direct marketing. When they were the primary players, and first to a niche, they dominated it. Today they don’t.
Dollar for dollar, you get much better results from direct marketing.
If you can afford TV and radio ads, better. If you can’t, the bus stop ads isn’t all such a bad idea because if you pay it won’t get taken down and people who are waiting the bus are always bored and read all sorts of things that’s been put up. I know I do… Usually several times. I also have time to write down all the numbers and contacts I need and even analyse the whole ad from the visual side 
Fadi is spot on when it comes to branding, that is big bucks and not an immediate return.
Of course it’s not… it was just an example