Just curious what companies/databases people are using to power their direct mailing campaigns and also, what criteria are you using to define your list?
If it is real estate it is title companies for list. What is it that you are trying to target. What is your demographic?
Target is people who need to sell their house.
I think getting those mailing lists is the easy part, although I am not sure which is the cheapest and more reliable.
What I think is more important and I am in the middle of researching…
What is the cheapest website to use for postcards , to create and mail them? I tried doing a Google search but there’s so many of them. I previously used Click 2 Mail for postcards but they are somewhere around 80c per/card which includeds printing and postage. If you are mailing 1000 postcards that’s $800. WAY TOO MUCH!.
Maybe some experienced investors can chime in who they use for direct mail?
Again, people are asking you the right questions…
What are you trying to accomplish?
If you are looking to have motivated sellers call you then you should use a yellow letter campagin. This is the easiest and by far the most effective way to market that I’ve ever done. I normally turn 1-2 deals a month from it.
Good Luck!
Yes, what you are talking about is what I am speaking of. How does this campaign work? Where do the letters come from? where do the addresses/recipients come from?
Great Martini,
I couldn’t help but notice you said you spent $800 on 1000 postcards through click2mail.com! You are right, that is way too much money! I have mailed out 1000 postcards via click2mail but paid only $360! Be sure you’re using the smaller postcard size and on 80# paper (I think). Either way, I’m not sure how you spent .80 per postcard… that is incredibly overpriced. For .20 more you could pratically mail a letter.
Who are you sending the yellow letters to? (foreclosures, probate, etc.)
I’m an avid user of YellowLetter.com, they are responsive and do a great job. Ask for Susan, she’ll take care of you.
Now, why yellow letter marketing vs. post cards? We’ll I’ve done them all and I can say the response for a yellow letter campaign is 10x the response of a post card campaign.
Now the big question…Which list do you mail to? This is vital to your success in doing deals. Here’s the best two lists I’ve mailed and have done countless deals from:
- The Inheritance List: You can get this from Lance at USLeadList.com
- Absentee Investors w/ 50% LTV: You can get this at ListSource.com
You will have success using these sources. Now it becomes how good you are at taking the calls, building rapport and closing deals.
Hope this helps,
Cheers 
Sean