I’m considering making an investment in signs and I’d like to get a feel for their impact and results. What types of call numbers increases have you seen…by the way I’m in the Wash DC area.
Check this thread out
http://www.reiclub.com/forums/index.php/topic,26122.0.html
Oh, and signs is a cost not an investment 
Investment…cost…to-may-to…to-mah-to. I’m guessin’ you’re a glass is half empty type of guy. :biggrin
Usually I am but in this case, it is clasisfied as the “Cost of Doing Business.” advertising in itself is a cost for the business and you deduct it from your profits to get the Net Opetating Income.
You have to advertise/market, but that doesn’t mean the more you advertise, the more money you will make thus it is a cost