When the phone rings, I usually say, "Good afternoon, this is Mike" (unless, of course it's morning). Do you think the gurus say something more profound?
The key here is to listen to what the seller tells you. When I was in grade school we had Choose Your Own Adventure books. These books would say something to the effect of, “If you think the train derailed in the tunnel, turn to page 84” or “If you think Derek reached the emergency break before the tunnel, turn to page 91”. These books were a great example of how to answer real estate calls. Listen to what people say and then respond accordingly. Let them carry you down a comfortable path toward selling you their house. Do not force them into your call script and make them feel like a Caller ID Number.
I am going to cover several keywords to listen to here:
“I am just curious about what kind of offer you are willing to offer.” (Not Motivated)
“When can you come take a look?” (This is a highly motivated person, go for a verbal close and make an appointment to sign the contract.)
“My son lives in the house and we don’t have the tax and insurance money or the heart to kick him out.” (They are frustrated and need your help)
You: We have dealt with this situation many times and understand your dilemma. We will visit the house as property inspectors and we can close the property with him still living inside. (You will subtract $10k from the price for this factor and later you will explain that you will escrow $10k from the closing until the property is vacant.)
My brother lives in the house but is not paying the taxes.
You: Is he on the title?
Them: Yes
You: Does he want to sell?
Them: No
You: What would it take to get him out of the house?
Them: We don’t know, he has stopped talking to us.
You: Do you have his phone number?
Sounds difficult if not impossible, doesn’t it. Here’s what you do.
Call the brother and ask to meet with him. Explain that the taxes are past due and the house is going to go to the highest bidder at the tax auction. Ask him what he needs to get relocated and explain that you are here now, but there won’t be any money after the tax sale because someone else would then own the property. Offer him your attorney’s card as someone he may want to discuss the matter with to get a second opinion. You will have to negotiate with them directly. Offer him a “signing bonus” outside of what the rest of the family is getting so he feels he is getting over on them. ($1,000 to $5,000)
I spent my first $20k on marketing without knowing what to do…and lost it.
My next $10k I turned into over 250 transactions…the difference? Knowledge and systems
Matt