I was recently having a discussion with a few web marketing consultants about a very disturbing and dangerous trend that seems to be happening among many who have lost their jobs during this down turn, and have become so discouraged with the inability of landing a new job, they decided to open up a NEW business. :rolleyes
Now, most people would say that it’s probably a good idea and what else should a person do in order to put food on the table. The only problem with this is, these new “business owners” have been out of work for some time, so they have basically emptied out their savings, retirement investments and dumped what ever they had left on their new ventures. So these people have literally bet the house in hopes of this thing working out and spitting out money, while looking up a shot gun barrel pointed to their foreheads. FIRST BAD MOVE
On top of financial inhalation, these people have NEVER owned or ran a business before, they went from employee to being the captain of their own vortex in no time. Anyone who has run a successful business will tell you that being an employee and being an owner are worlds apart, and it’s true. Most of these poor bastards are working 16 hr days and about 8-10 bucks an hour. Not a good ROI after dumping every penny they have on these suicide missions.
To add insult to injury, these people have NO idea how to setup business systems, how to hire, how to fire, what the life time value of a customer is, how to separate them selves from their competitors AND HOW TO MARKET AND ADVERTISE THEIR NEW BUSINESS TO GET NEW PAYING CLIENTS. These people think “word of mouth will spread and everyone is going to be lining up to buy from them. " I think these gullible ladies and gents may have watched too much fantasy island as kids and “the plane” ain’t coming.” :banghead
If no one knows of you, never the less know what you have to offer, this goes for ANY business (think in terms of RE), your chances of making money with any venture is going to be SLIM to none, unless of course you are well known and are well trusted, but this isn’t the case here. And the insane part about all this, these ships are sinking and the captains (owners) don’t want to know, hear, learn, never the less, spend money on any sort of marketing to get the word out. :help
So what do you think is going to be the long term impact on this country, and all of us, with all these people who have been (or will be) financially wiped out? What would have been a smarter path to take?