I have $500 a month to spend on marketing, how should I spend it?? I know a diversified marketing strangely is the best but I can’t do it all on $500. My plan is as follows please advise
100 Bandit 12x18 Single Sided Signs
1500 flyers(black n white very simple)
Then the rest I was going to use to rent a car to put up these signs since I live in NYC and will need to get out of the city to mu target areas. Is it better to skip the flyers and go $200 on DM Yellow Letter? This is not all the marketing I plan to do just the stuff that will cost money. What yields the highest amount of leads for people?
The very first thing you need to do is create your sales funnel, if you haven’t already done so. Otherwise, whatever traffic generating strategies you do will be wasted.
How are the leads suppose to come in by phone, email or both? How are they handled? Create a process something like this:
Marketing strategies directs potential sellers to
Website with your sales pitch and offers a free confidential consultation. Sellers fill out and submit…
Real estate form with questions about their property and their situation.
You analyze the form and you call the sellers at their convenience.
After the phone consultation, you determine in there is a deal or not. If there is you meet with the owner face to face.
By doing something like this you will work smarter not harder.
Now as far as marketing, in the NY area I would for go the bandit signs. Putting them up is a hassle and you may violate some ordinances and get calls from the authorities especially in nice areas. Personally, flyers have not been that effective for me. But it would hurt to give it a try.
What I would suggest is to do online marketing. Create your website, make sure its optimized. Do PPC (pay per click marketing) on Google, Yahoo, Bing and Facebook. Buy banner ads on other popular websites. Post on Craigslist (there are companies that do multiple postings for you. Just search Craigslist posting service).
If I had $500 a month on advertising the first thing I would do is get a website made. There are real estate websites that will make it so easy to design yourself or they will do it for you. It is so easy. They have programs and templates that are very easy to use. I would then work to build us your social networking sites like Twitter and Facebook. I know they track a lot of people into other networks like Linkedin.