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Author Topic: Niche Marketing  (Read 1342 times)

Offline chill

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Niche Marketing
« on: January 04, 2007, 10:09:14 pm »
I'm looking for some opinions regarding the best way to position my company.

I could go the "We buy houses" route or the "Avoid Foreclosure" route.

Here are some of the issues I wrestle with.

We buy houses (My style would be aggressive, volume based)
  • People facing foreclosure who want to keep their home won't call although I do have options for them as well (forebearance, leaseback, etc
Avoid Foreclosure (My style would be compassionate)
  • People in probate, divorce, etc may not call because they're not in foreclosure.
  • May waste time with more people who are not motivated
Thank you for any assistance
« Last Edit: January 05, 2007, 08:00:33 am by kdhastedt »

 




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