Yes, while it is true that you get alot of calls from unqualified sellers, you also get calls from MOTIVATED sellers. And the key to ANY marketing is to get the phone to ring with seller leads. Even if you mail regular computer printed letters or put out bandit signs every weekend, you may still get calls from sellers who don’t want to sell their house.
my experience with the yellow letter has taught me that time and circumstances can change people’s motivation significantly. Getting the opportunity to speak with a seller now on the phone, and THEN following up will bring a better end result than mailing them 6 mail merge letters and hoping they call you.
Yellow Letters are an excellent way to get a flood of seller leads. There’s no other way to put it. I think its a great way for newbies to get over their “fear” and work on being able to detect true motivation through conversation.