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[Dmccright]

@DLee post:20

I never understood the yellow letter concept. I have preached enough how retarded they are and why they don’t work so I will not go over that again.
However,

the message you have on that yellow letter… do a search for yellow letters and look.
very single one says the exact same thing. The seller probably gets a handful of yellow letters all with the exact same text.
Can you not see how ridiculous and spammy that looks?

Do you get spam mail from Pizza hut saying buy one large pizza and get 3 toppings free? Of course, do you get other spam mail like from lawn care companies and what ever else? Sure. Do ANY of them use yellow letters? NO!
WHY do you think that is? Because they make no friggin sense. Stop doing what the masses are doing. This whole “yellow letters are amazing” rumor was started by the companies that sell them. PERIOD. No everyone is just regurgitating this and now everyone considers them as the standard.
Ridiculous!

Direct mail isn’t about being different Per. Say. It’s about hitting people when there ready to sale. People could get 1000 letters one month and not do anything or get one letter the next month and respond. To use pizza hut as a example. You get mail, see them on signs, see them on TV, and in the newspaper. All to remind you to buy there pizza. Same goes for direct mail. He who can mail the most, at the lowest cost, and remind people to sell to them will win.