Congrats John!!!
Now remember…The entire POLISHING PROCESS for that building is a SHOW!!!
I call it POLISHING because you probably don’t need to do much to make that building SHINE…But the PROCESS of shining it up is what ATTRACTS ATTENTION…Use that to your ADVANTAGE!!
Get a BIG SIGN out there IMMEDIATELY with a nice COMPUTER GENERATED PICTURE of what the building will look like AFTER… with AWNINGS, NEW EXTERIOR PAINT, RESEALED BLACK TOP, ect…This can easily be done with a photo of the existing building and any editing software…Your sign maker can do this for you.
You want potential TENANTS to SEE YOUR VISION for this building BEFORE it’s finished! If they can SEE what you’re PLANNING…THEY can start going some PLANNING TOO…Like planning to MOVE into YOUR BUILDING!!!
This is HUGE…As you work, they can watch the progress…That simple sign…Is their ROAD MAP. As each part is completed they’ll immediately start to understand your VISION…At that point YOUR VISION becomes THEIR IDEA!!!
A nice BIG SIGN…Right out front with that AFTER PICTURE won’t cost you much…I have mine installed either on 4X6 posts or it’s BOLTED over an existing sign…You want that AFTER picture to be BIG. This is a VISUAL TOOL…Your saying something with a PICTURE. You don’t need a lot of WORDS…Just a phone number, and “AVAILABLE” written on it.
The POLISHING PHASE is important…REMEMBER THAT, it’ll find you that tenant.