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Author Topic: Marketing to hoarder homes  (Read 5492 times)

Offline skyehomes

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    • How to Sell a House Fast- An Insider's Guide
Marketing to hoarder homes
« on: December 07, 2017, 04:44:11 pm »
My favorite type of property to buy is a hoarder home. it may be your favorite too. The trick is how to find them. There's no national list; hoarders are usually hermits, so they may not answer the door, and they may not respond to your mailer.

So how do you find them? I'm asking you to contribute - it's not a rhetorical question! lol

Here's what I'm going to try. I wrote a blog post and started advertising it on Facebook.

http://www.bayareasellmyhome.com/blog/hoarder-house/

In general, you need to write a helpful article, try not to be too salesy (I'm guilty sometimes), and create a unique audience in Facebook's power editor that includes any characteristics that a hoarder may have. Over time, Facebook will refine that audience for you and the traffic going back to the article has the second benefit of helping your page rank for those keywords.

Remind me to check back with results!

Offline Content

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Re: Marketing to hoarder homes
« Reply #1 on: December 08, 2017, 12:14:32 pm »
That's really smart idea.

Offline bManley

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Re: Marketing to hoarder homes
« Reply #2 on: December 21, 2017, 09:40:41 pm »
I'd be interested in seeing how this works out.  Having rehabbed some of these homes, I find hoarders to either be older and shut in or more likely, they don't see themselves as hoarders at all making targeting them with language specific to the condition difficult. 


« Last Edit: December 22, 2017, 08:24:21 am by $Cash$ »

Offline House Buyer COS

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Re: Marketing to hoarder homes
« Reply #3 on: January 05, 2018, 08:28:03 am »
Wow i love the idea! Can you keep us posted please?

Offline thepropertyhoarder

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Re: Marketing to hoarder homes
« Reply #4 on: January 12, 2018, 09:17:52 pm »
It is common that hoarders at some point have issues with the county or local officials once it gets pretty bad.  So a good lead source would be to network with the county inspectors that investigate hoarding in your area and deal with the owners of the hoarder houses.  They will know which houses are hoarder houses and may throw out your name if the owner or family decides to just give up and sell it.  Another lead would be a local clean out company (trash hauling company) and also psychiatrists or therapists who specialize in hoarding.

 




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