There’s such a thing as customer satisfaction, service, and loyalty, even in real estate investing.
For example, I’ve been a T-Mobile customer since 2001. My lower rates have been grandfathered in, and they’ve been flexible on terms, only because I’ve been a reliable customer for so long.
In fact, T-Mobile tells me that I’m part of a tiny percentile of loyal customers that they’ve done business with for longer than 10 years.
Again, my rates have gone up nominally since 2001. BUT T-Mobile has never surprised me with a catastrophic increase, much less justified it with a notice that the market has improved for them; that they spent extra money putting in a new receiver in my area; and made my reception more reliable and clear; and now they feel they should charge me twenty-five percent more per month, “because we can” to quote their motto. (that’s not really their motto, j/k).
I’m not debating what is fair, or right. I’m debating good management strategy and approach.
Yes, your taxes went up. The market is hotter now. You made expensive repairs. You need the best return possible. I understand all that.
However, you’re also dealing with people. If you fail to handle people in a professional manner, at the least, they will respond in kind, and potentially make your rental business a living hell.
If in fact, your market is volatile, and only recently has appreciation and taxes skyrocketed, you still have the burden of justifying the increases, if not the option of easing them in. That is, unless you just like drama and trauma.
After all, if the tenant wanted to assume the risk of paying skyrocketing taxes and gambling on appreciation, he would own a house himself. However, he’s not. He doesn’t want to assume those risks, and doesn’t expect to be hammered, because you can’t manage your rental in a more professional fashion.
It’s all in how you manage, not what you are managing.
In my earlier days, I just accepted the drama and trauma as normal operating procedure. I got wiser.
Now, when necessary, I ease in major adjustments (depending on whether I want the tenant to stay or not). Some tenants are very hard on my units, and any increases will have nominal effect on my bottom line. Well, I don’t want nominal effects. I want profitable ones.
Otherwise, if they’re good tenants, I want to adjust their rents incrementally, (every six months), and tell them what to expect. Most landlords will not do this. But I think it’s wiser to ease in major changes in rent, and allow the customers to adjust psychologically to what’s coming down the pike …and make informed decisions, whether to move, or stay, and allow him to feel in control.
No matter their decision, it’s quality feedback for me, while drastically reducing the potential tension and negativity involving financial changes I’m imposing on them.
We haven’t even touched on the strategy of allowing the rents to remain at say 10% under market, simply to reduce turnover, and keep a reliable, paying tenant in place, and paying off our mortgages in the process.
That’s a viable alternative, over camping on market values, and constantly twisting the screws to get top rents.
There’s something to be said about not getting as many nuisance calls from tenants, while still making routine observations of the property conditions, and addressing problems as they emerge. You still adjust the rents, but you’re always maintaining an apple cart of a perceived bargain, that the tenant doesn’t want to upset.
FWIW
P.S. Routine maintenance and making necessary repairs is NOT a justification for raising the rents.
If this were me, I would give the tenant a six-month heads up and say,
"Our property taxes have skyrocketed and so have the market rents. As a result we cannot afford to maintain this house at the current rates.
In fact, you’ll discover that other houses like yours are renting for [insert highest possible rental rate known in the area) $1450/mo, or more. However, because you have maintained the property, and paid your rent on time, we want to adjust the rent to only $1250/mo as of (six months from today)."
Any variation on this theme justifies the rent; contrasts what you could get in rent, with what you’re willing to accept, only because the tenant behaves; appears like a bargain rental rate; affirms the tenant’s good behavior; ties the tenant behavior to the bargain rent itself; gives the tenant time to psychologically adjust to the increases; and helps to insulate yourself from appearing like a Grinch.
Never mind that tenants hate their landlords, no matter what you charge. They’ll turn on you faster than a two-year old robbed of its lollipop.
Okay, that’s all I got.